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Frozen, pre-cooked foods rich in unknown ingredients. Who among you knows what damage emulsifiers, dyes and preservatives cause to your health? Few will be able to answer, yet each of you ingests these ingredients daily. To promote healthy eating, Denis and Ivano di Comunebio propose biological food with short supply chain and zero kilometer.
Comunebio is a leading web portal biological food on your tables with a cost for delivery of only one euro. The project was born from the need for a healthy diet and above all to re-propose a food awareness that seems completely absent: we no longer know what we eat.
Ivano and Denis are two young friends, aged 28 and 31 who live in Gabicce Mare (PU) and Cattolica (RN). They looked out to the world of organic out of curiosity but they immediately had difficulties in finding products and for convenience. The prices are disproportionate and accompanied by a scarce assortment in large retailers. These limitations led Ivano and Denis to dwell on the problem and, following an ever-increasing demand, they decided to implement a service that was, at the same time, complete, comfortable and convenient. This is where Comunebio was born, a portal that takes advantage of the convenience and assortment of direct producers, the convenience of home delivery and the power of the internet. All this without neglecting respect for the environment and the philosophy that has always characterized the world of biological.
1. What is Comune Bio for?
Comunebio offers the possibility to habitual and non-regular “bio-consumers” to buy certified organic products or in conversion, at an advantageous price by receiving them directly at home.
Being exclusively an online store, Comunebio is able to guarantee a highly competitive price, accompanied by a convenient and convenient delivery service.
2. Who is the service aimed at?
Comunebio is aimed at all those who habitually consume organic, but who often come across inaccessible prices, in limited variety of products and (in the light of the latest news events), of "dubious" origin. Comunebio also attracts the interest of those who want to approach this philosophy of consumption for the first time, keeping "minimum order amounts" and "delivery costs" contained.
The online purchase procedure has been simplified as much as possible, making the shopping transparent and safe thanks to the cash on delivery payment.
3. How did the need to export an online Bio-store arise?
The main idea was to merge the philosophies of organic food, short supply chain and service.
Addressing current issues such as the disadvantages of globalization and the shortcomings of large-scale distribution in terms of quality for the consumer and convenience for the producer, has led us to act in our own small way in order to preserve the producers of our areas, and to empower the final consumer, who today more than ever is a slave to an approval that is hard to recognize. Our little personal rebellion started with one of man's primary needs: food. Paradoxically, we had to retreat a few decades in terms of the quality of products and their distribution, merging everything with new technologies and their strength. (Beppe Grillo will be happy!).
4. Short supply chain, so the consumer will have to deal directly with the producer?
Basically yes. Our site currently groups five organic producers and one in conversion (which will become organic from 2013). The consumer therefore has the possibility to choose which products to buy from which company, comparing their prices and peculiarities.
5. How will you cover the entire province of Rimini?
We will take care of the transport directly. We currently have two vehicles available, one of which with LPG system. The decision stems from the desire to keep the delivery cost as low as possible and to create direct contact with the consumer, in order to grow together.
6. Will shipments weigh heavily on the final cost of the consumer?
The current delivery cost is € 1 regardless of the amount of the order and the distance to the recipient. We hope to be able to keep it that way for as long as possible, or at least as long as the market allows.
7. Who are the producers participating in your project?
We currently work with 6 companies, all located in our hinterland, within a radius of 30 kilometers. They are companies with a strong experience in the sector and a young management with an open mind and available. They welcomed our proposal with interest and immediately proved to be friendly and cooperative. It is above all thanks to them that we were able to carry out our project.
Specifically, the farms "Fiammetta" is "Valley of the Hares"Offer a very fine production of wines and olive oil: the farm"My Casale”Ranges from the production of wraps to that of packaged products, spirits, jams, wines, flours and pasta.
The Farm "Montale”Is one of the few in our area to have a production in organic conversion of garden products; the Farm "Sparrows"Has an estate of 150 hectares dedicated to the breeding of cattle of the prestigious Marchigiana breed with particularly tender and tasty meat. Finally "Mother Earth"That thanks to the daily work of operators, qualified technicians, and people with various discomforts, gives life to a wide range of products including vegetable creams, in oil, fruit juices and nectars, jams and marmalades, breakfast products, past and ready sauces, cereals, legumes, pasta, honey and much more.
8. Many farmers and breeders give up the “Bio” label due to too long bureaucracy and unsuitable clauses. How do you think about it?
Many farmers and breeders renounce the "Bio" brand just as many young people renounce the idea of opening their own business or following their passions and attitudes due to bureaucracy and general incompetence that is now master in every field. In this country it is very difficult to carry out any kind of idea suitable for personal or collective growth. Certainly without suitable incentives and lean procedures, farmers and breedersi are more inclined to implement a classic rather than organic production, despite the consequences of this decision then go to the benefit of a few and to the detriment of many.
9. According to your experience and that of your manufacturing partners, do you feel the push towards healthy eating or is the user still turned to large shopping centers?
Surely the current consumer is much more inclined to a healthy diet. He often researches products carefully and is more informed and aware than in the past. Unfortunately, the lack of alternatives pushes the majority of consumers towards large-scale distribution and the like.
We hope over time to see greater equity and a better balanced market, between producer, seller and consumer.
edited by Anna De Simone